Digital strategy, done properly.
I’m Antony, an independent consultant in Manchester. Nineteen years agency side taught me that good work starts with discovery: working out what’s really holding a business back before spending a penny fixing it. Then I lead the work myself.
Currently taking on new projects
Recent projects
30% to 50% more trials and demos, without spending a penny more on ads
A conversion audit and rebuild of the pricing page and sign up journey for a software business. More trials and demos from the same traffic.
An emergency dental referral service, built from a blank page
A website and referral system that matches someone in dental pain to a local dentist who is free right now, with payments built in. Strategy, build and SEO.
“Why HomeDaze?” Turning a local estate agent into the obvious choice
A seller focused campaign, landing page and rebuilt social presence for an independent agent in Whitefield and Prestwich.
Where I can help
I lead on strategy and decisions. I’m hands on across the work that follows, and when a job needs a specialist I bring in someone I trust. You only ever deal with me.
Getting found and chosen
The right people finding you, and a clear reason to pick you over the next tab.
- Digital and brand strategy
- SEO and local search
- Paid search and paid social
- Social and content strategy
Turning interest into enquiries
A website that does its job, and an enquiry journey that doesn’t leak.
- Website strategy and build
- Conversion rate optimisation
- Copy and messaging
- Email marketing
The systems behind it
Tools and automations that stop good leads and good hours slipping away.
- Lead routing and forms
- Calculators and custom tools
- Automations and integrations
- Fractional and interim leadership
Numbers from a recent project
A software business thought it needed more traffic. It needed a clearer pricing page and a shorter sign up. Same visitors, many more trials and demos.
Judgement first, then the work
A clear read
What’s actually wrong, or what could be far better. Often it isn’t what you came to me for, and I’ll tell you if it isn’t.
A plan, in order
What to do and in what order, so you aren’t paying for everything at once or fixing the wrong thing first.
Then I do it
I lead the strategy and do the work myself, start to finish. If a job needs a specialist alongside me, I find one I trust and stay accountable.
What clients and colleagues say
“He challenged the premise from day one. He kept saying, ‘Traffic doesn’t pay the bills.’”
Read the full recommendation
When I first approached Antony, I thought I needed more traffic. What really impressed me was that he challenged the premise from day one. He kept saying, ‘Traffic doesn’t pay the bills.’ Instead of jumping straight into SEO, he spent time understanding my business, researching our customers, and reshaping the narrative, messaging and user journey of our website. The result was a website that converted, rather than simply driving more traffic. If you’re looking for someone who understands how to generate qualified leads to a website that persuades people to become customers, Antony is one of the very few people I’d recommend without hesitation.
“Consistently turned difficult conversations into stronger relationships.”
Read the full recommendation
He was reliable under pressure, never hesitated to jump on a call when a situation needed handling, and consistently turned difficult conversations into stronger relationships.
“I very much see Antony and his team as an extension of our marketing team, which is a rare quality to find.”
Read the full recommendation
Antony is a delight to work with. He is able to build exceptional client relationships, while maintaining an excellent level of service and professionalism with his partners. He is resourceful, imaginative, driven and one of the most hard-working people I have had the pleasure to work with. Antony’s management of our account has seen our performance continue to excel over the past four years. His commitment to his clients is inspiring, and I very much see Antony and his team as an extension of our marketing team, which is a rare quality to find.
The Ketchup Theory
You wouldn’t walk into a meeting with ketchup down your shirt. See your own website the way most customers first meet it: live, on a phone, with five simple questions alongside. Nothing stored.
Check your site
Notes on strategy, websites and agencies
Can you really buy a baby chick on the internet?
My daughter asked if we could have a pet baby chick. What followed was a useful lesson in where online buying journeys break.
Traffic doesn't pay the bills
Most businesses that ask me for more traffic don't have a traffic problem. Here's how to tell, and what to fix first.
The Ketchup Theory
You wouldn't walk into a meeting with ketchup down your shirt. So why let your website do it for you?
Who I’m right for
I take on a few things at a time, so I suit established businesses and agencies who want senior thinking more than the cheapest pair of hands. What you’re paying for is the judgement about what to do, not just the doing of it.
And if what you need isn’t something I should be doing, I’ll say so and point you to someone better placed.
Tell me what’s going on. I’ll tell you what I see.
A short message or a 30 minute call is enough. If I’m not the right person, you’ll leave knowing who is.